SOCIAL MEDIA MARKETING

Course Overview & Core Features

Duration: 3 Months (Professional Training).
Training Format: Online & Physical classes are available.
Core Path: LEARN • PRACTICE • BECOME PROFESSIONAL.
Key Benefits: Practical & hands-on training, certificate after completion, and development of real-world client acquisition and marketing skills.

Target Audience: Aspiring Marketers, Content Creators, Freelancers, Business Owners, and Social Media Enthusiasts.
Key Skills Mastered: Facebook Marketing, Instagram Marketing, Canva Designing, Facebook Ads Manager, Lead Generation, Content Strategy, AI Marketing Tools, Freelancing Skills, Client Handling, and Professional Social Media Marketing.
Core Strategy Cycle Featured: Content Strategy framework (Create $\rightarrow$ Plan $\rightarrow$ Post $\rightarrow$ Post $\rightarrow$ Analyze $\rightarrow$ Engage).

01. Introduction to Digital Marketing: Understand Marketing Fundamentals and strategies for Online Business Growth.
02. Social Media Platforms: Deep dive into Facebook Marketing and Instagram Marketing ecosystems.
03. Content Creation: Master Post Designing and essential Canva Basics.
04. Facebook Page Management: Learn complete Page Setup and Professional Optimization techniques.
05. Instagram Growth: Build a solid Reels Strategy and maximize Audience Engagement.

06. Content Planning: Map out a dynamic Content Calendar and professional Posting Schedule.
07. Facebook Ads Basics: Get an Ad Manager Introduction and understand diverse Campaign Objectives.
08. Audience Targeting: Master Custom Audience configuration and strategic Interest Targeting.
09. Lead Generation: Create high-converting Lead Forms and execute Customer Acquisition strategies.

10. Video Marketing: Produce engaging Short Videos, Reels & Shorts.
11. Analytics & Insights: Use dashboards for Performance Tracking and advanced Reporting.
12. Freelancing & Client Hunting: Launch your services with Fiverr & Upwork Basics and master Client Communication.
13. AI Tools for Marketing: Leverage ChatGPT for Content and modern AI Marketing Tools.

14. Practical Campaigns: Launch Live Ad Campaigns and manage Real Projects.
15. Final Assessment: Pass the Practical Test to receive your Certificate Completion.

RS 25,000 / 03 month

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